Drive and execute Global PR and Marketing activities on the Spanish market by working closely with Marketing Director Iberia, support to ensure brand presence and local relevance.


•       Establish and maintain great long-term relationships with media, key local PR contacts as well as external partners.
•       Main contact to all local press with approval from Marketing Director Iberia •       Develop and lead all local PR and communication initiatives from strategy to execution based on Global Brand and Communication Calendars
•       Select and handle PR sample buy with recommendation from Global.
•       Own and manage all local PR executions-- pitch magazines, dailies and online media, releases and press work for product, campaign and corporate communication
•       Lead and drive all activities with local PR agency (if applicable) -- make key selection from collections based on global guidelines, secure tone of voice, guide and assist at press days and collect monthly reports
•       Plan, coordinate and host local collection presentations for selected media •       Develop and execute local influencer and ambassadors plan based on global strategy and current collection drop and collabs -- find and establish long-term relationship, act as firsthand contact, coordinate and follow-up all activities
•       Monitor local trends, regulations and best practices for PR and share knowledge across business and within the team
•       Plan, coordinate and monitor owned local social media -- update Facebook based on global activity plan and local current and inspiring news. Daily monitor feed for incoming comments and questions in both paid and organic Facebook posts •       Develop innovative and impactful PR events, customized and in line with sub-brands and activity
•       Follow up on PR and Marketing KPIs and weekly update on media exposure   •       Coordinate and secure quality and brand consistency in external and internal communication -- Newsletter (internal and external E-com), social media posts, store communication, local ambassador/influencer programs and ads.   Project management/ Co-branding activities
•       Work closely with the other local teams (ecom, wholesale and retail) to guide and ensure all communication being on brand with right tone of voice.
•       Manage and execute global Marketing activities on the Spanish market with a local adaption by following campaign handover
•       Initiate, drive and follow up co-branding and other specific PR strong or PR & Marketing influenced projects
•       Own and manage local project structures, timelines, budgets, (if) productions and delivery, from start to finish including all local stakeholder milestones, input and final sign offs
•       Create brief including relevant KPIs and qualitative brand expectations based on global guidelines and current project with sign off from Marketing Director Iberia
•       Structure, map and organize project work with local Channel owners to ensure channel needs and project met set KPI’s / priorities
•       Follow up and share results across business and within organization    



PREREQUISITES Educational level: ·       University degree preferably in the areas of Marketing / Communication / Public Relations  
Knowledge requirements / past experience:. ·       Minimum 3 years of experience from working at PR agency or similar PR area, preferably in the fashion sector.
●      Strong strategic mindset and knowledge of PR planning and execution
●      Experience creating and adapting press material, long lead, short lead and reactive
●      Ability to identify and mitigate / recommend solutions to potential negative situations
●      Experience putting together clear PR strategies and reports, and comfortable presenting them to key internal stakeholders
●      6+ years of experience in PR and marketing experience at agencies (or similar) in the fashion industry.
●      Comfortable creating presentations that are both inspiring and convincing   ●      Experience in running cross-channel projects with an understanding of different channel needs depending on KPI’s
●      Already existing network in Spain and the Iberia region is a strong bonus   Language skills: ·       Fluent in English ·       Local market language  
IT/tools skills: ·       MS Office ·       Proficient skills within InDesign, Photoshop, Keynote, Powerpoint and Google Drive a must  
Soft Skills / personal characteristics: ·      
A strong commitment, natural passion and in-depth knowledge of public relations, influencer marketing, digital trends and branding ·      
Open-minded, curious and innovative ·      
  An entrepreneurial spirit, a strong sense of ownership and driven for results, and a willingness to take the initiative to try new approaches ·   
    Great social skills with an authentic and genuine personality and ability to build strong relationship networks ·       Handles stress well, securing last minute PR needs with a flexible and solution-oriented approach ·      
Able to handle ad-hoc situations and have a creative approach to challenges ·       Great project management skills with a balance of being detail oriented and ability to see the bigger strategic picture      

Or, know someone who would be a perfect fit? Let them know!

ESPAÑA - Preciados, Madrid

C/ Gran Vía, 25
28013 Madrid Directions


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